Product Strategy

Starting on a journey without first knowing where you are starting from and where you are going might lead somewhere exciting, but usually only leads to wasted time, money, and plenty of frustration. CLIC starts by helping you take a step back and look at your business - who you are, why you do what you do, who you do it for, and what you do best. Many startups have a hard time articulating who their product is for and how it is different from the rest while established businesses often have the same difficulties along with not really knowing where their legacy products are in their lifecycle, how they compete with alternatives, and who is their target customer. These blind spots also mean they aren’t aware of gaps in their solution portfolio.

CLIC helps you take a step back and look at the entire landscape and then put together a strategy that brings focus, fills solution gaps, and opens doors to customer-led innovation that makes you the solution they are looking for.

Product Portfolio Reviews

All products have a lifecycle, concept, development, launch, growth, maturity, and decline. Understanding where your products are is vital to product strategy. Should you redesign, remarket, rebrand, or move on? Healthy product portfolios are mutually reinforcing. They provide complete solutions that facilitate cross-selling and provide more comprehensive solutions. Our portfolio reviews help to categorize your products, identify matching market segments, and determine where they are in the product lifecycle. This helps to create a product strategy that helps to fill gaps and make informed decisions about filling gaps and formulating an approach to individual products to either infuse new life or move on to other opportunities.

Product Roadmaps

Once you have your strategy and product portfolio nailed down, it’s time to plan for the future. We take what we learned about your culture, vision, and strategy and combine it with what we learned about the needs of your product portfolio. We help you prioritize products, features, and improvements and put them in your roadmap with the goal of revitalizing and filling in the gaps in your product portfolio. This helps to ensure resources are efficiently allocated to projects that will create the most benefit for the customer and the business.

Market, Customer & Competitor Research

The great Sun Tzu is quoted to say know your enemy. It’s also a good idea to know your allies and the terrain you will be operating in. Market, customer, and competitor research is crucial to finding opportunities as well as possible threats to your business and the viability of your products. How big is your customer base? What are your competitors good at and not so good at? Where are there gaps you can exploit? What are your customers willing to pay for your solution? These are all important questions that can sink or lift your product prospects. We have over 20 years of experience in intelligence analysis as well as a whole toolbox of analytical resources to help you uncover and make sense of the data you need to make informed product and business decisions.

Product Development & Improvement

Whether we do the groundwork or you just need someone to help make an already-validated idea a reality, we can help. We have years of experience and dozens of product launches under our belt in software, hardware, consumer goods, services, and logistics. We will help you build your cross-functional team with experts within your organization as well as with experts outside your organization to fill in any gaps in expertise. We then work with this team to build a customer-focused solution to your customers’ core needs. We believe in involving all stakeholders early, including sales and marketing to give them the runway they need when it comes time to launch. Diverse and cross-functional teams are smarter than individuals or a homogenous group working in isolation. There will be obstacles and potholes in getting everyone working together, but we are here to help your team, not us, create the best product for the right customer.

Product Development Frameworks

• Agile, Scrum, and Kanban

• Waterfall

• Consumer, Manufactured, and Software Products