Beginning a journey without knowing where you are or where you're going can lead to surprises, but often results in wasted time, money, and frustration. CLIC helps you evaluate your business: its identity, purpose, audience, and strengths. New businesses often have trouble identifying their target market and unique value, while established ones may not grasp the status of their legacy products, competition, or target customers. These gaps keep them from seeing weaknesses in their products. At the same time, pursuing too many ideas can spread resources too thin, meaning few ideas actually see the light of day.

CLIC helps you take a step back, look at the entire landscape, and then build a strategy that brings focus, fills solution gaps, and concentrates limited resources on the best prospects. This opens doors to customer-led innovation that makes you the solution they are looking for.

Description text goes hereAll products go through a lifecycle that includes concept, development, launch, growth, maturity, and decline. Knowing where your products stand is crucial for your product strategy. You may need to redesign, remarket, rebrand, or move on. A strong product portfolio supports business success, offering complete solutions that enhance cross-selling opportunities. Our portfolio reviews help organize your products, identify target market segments, and assess where your products are in their lifecycle. This information aids in developing a strategy to address gaps and decide on actions for each product, whether revitalizing the product or pursuing new opportunities.

The great Sun Tzu advised us to know our enemy. It’s also a good idea to know your allies and the terrain you will be operating in. Market, customer, and competitor research is crucial to finding both opportunities and possible threats to your business and the viability of your products. How big is your customer base? What are your competitors good at and not so good at? Where are there gaps you can exploit? What are your customers willing to pay for your solution? These are all important questions that can sink or lift your product prospects. We have over 20 years of experience in intelligence analysis as well as a whole toolbox of analytical resources to help you uncover and make sense of the data you need to make informed product and business decisions.

Once you have your strategy and product portfolio nailed down, it’s time to plan for the future. We take what we learned about your culture, vision, and strategy and combine it with what we learned about the your product portfolio. We help you prioritize products, features, and improvements and put them in your roadmap helping you revitalize your offerings and fill in portfolio gaps while reducing non-performing or redundant products. This helps to ensure resources are efficiently allocated to projects that will benefit the customer and the business the most.

Whether we do the groundwork or you just need someone to help make an already-validated idea a reality, we can help. We have years of experience and dozens of product launches under our belt in software, hardware, consumer goods, services, and logistics. We will help you build your cross-functional team with experts within your organization as well as with experts outside your organization to fill in any gaps in expertise. We then work with this team to build a customer-focused solution to your customers’ core needs. We believe in involving all stakeholders early, including sales and marketing to give them the runway they need when it comes time to launch. Diverse and cross-functional teams are smarter than individuals or a homogenous group working in isolation. There will be obstacles and potholes in getting everyone working together, but we are here to help your team, not us, create the best product for the right customer.