Successful products are not just great ideas; they fit into a system that meets customer needs, aligns with your brand, and uses your strengths. Finding this balance helps you sell the right product to the right customer for the right reasons. It starts with understanding your purpose ("Why") and your target customer ("Who"). Once you know both, you can find out what problems ("What") you can solve effectively. This balance focuses your efforts, creates value for customers, and uses resources efficiently, reducing development time by concentrating limited resources on the products with the best chances of success.

CLIC on the Product Triangle to learn more about each element.

The Product Triangle

  • Customer-Led Innovations Consulting (CLIC) shares its framework for free - the concepts are not exactly rocket science. However, aligning your Why with your Who and What is more than just saying you’ll do it. It takes a lot of work and a product leader to be the everyday champion.

    We can help by working with your teams from top to bottom to make it a reality. By helping you look at your organization, your customer feedback system, and your product portfolio, we can help you see where you are and find where the best opportunities for growth and improvement are.

    While a good product manager can play this role, not everyone has the resources or a full-time need for one. This is also where CLIC can help. We provide fractional or part-time product leaders to help you navigate your product journey.

    Finally, we not only help you build a customer-led organization, we also help you develop the products that meet your customers’ needs by exploiting your corporate skillset and aligning in a way that makes sense to your team and your customers.